How We Shop?

We may see them as American inventions, but we have fallen in love with them. Every weekend, millions of us indulge in some 'retail therapy'. The shopping mall is one of the most potent symbols of modern life; we go there not just to buy, but to eat, to hang out, may be to got to cinema or entertain the children. But behind the glistening facade of the shopping mall is world of cut-throat competition, aggressive planning and big money, where retailers and marketing experts are developing ever-more sophisticated ways to keep the tills ringing. 

The above precise was just a trailor. If you want to experience more of this entertaining and shrewd potrait of our fascination with shopping then do read - ' The call of the mall' by 'Paco Underhill'.